What we collect
When you enquire, request a quote or book work, we may collect your name, contact details, collection address, site and access information, service requirements, photographs or video of the job, quotation and payment records, and communications with us.
Please avoid including people, identification documents or other sensitive personal information in site photographs unless it is genuinely necessary and agreed with us.
Why we use it
We use information to understand and quote the job, check access and waste requirements, communicate with you, arrange and perform services, issue paperwork and invoices, manage safety or disputes, and meet tax, waste-management and other legal obligations.
Unfinished booking reminders
If you choose the optional reminder at checkout, we use your submitted email and booking details to send one reminder if payment is not completed. You can stop reminders using the unsubscribe link. This does not subscribe you to other marketing. Recovery links expire after three days; your booking and enquiry records are handled under the retention information below.
Our legal reasons
Depending on the stage and purpose, processing is necessary to take steps at your request before a contract, perform a contract, comply with legal obligations, or pursue legitimate interests such as responding to enquiries, keeping appropriate business records and protecting the business against claims. We do not add enquiry details to unrelated marketing lists without a separate lawful basis.
Who receives information
Website enquiries are processed by RIFT’s hosted website and delivered through Resend, our transactional email provider. When the former RIFT Vision photo tool was available, photographs submitted to it were also sent securely to OpenAI for automated image analysis. OpenAI returned a structured description and did not receive the customer’s name, telephone number or email address during that analysis. Enquiry information may also be handled by service providers supporting cloud storage, payments, accounting and business administration, and by disposal sites, subcontractors, professional advisers, insurers or authorities where necessary for the job or law.
Previous RIFT Vision photo submissions
The retired photo tool analysed submitted photographs to identify visible items, suggest a rough job-size band and broad weight range, and flag material for human review. Its estimates did not confirm a quotation, acceptance or booking. Current photo enquiries are reviewed personally before work is accepted.
Anonymous website analytics
RIFT uses its own first-party measurement to understand overall visits, popular pages, broad referral sources, device type and actions such as telephone, WhatsApp, pricing-tool and enquiry interactions. A random browser-session identifier links page visits, clicked controls, pricing selections, displayed quotes and booking milestones so we can understand where the website is difficult to use. Detailed interaction records are kept for up to 90 days and are visible only to authorised RIFT administrators. We do not record keystrokes, payment card details, or contact-field contents in these activity logs. Submitted enquiries and bookings are handled separately as described above. We do not retain raw IP addresses in analytics. A separate rotating key estimates daily visitor numbers and is deleted after 31 days.
You can turn this measurement off at any time using the Website Analytics control beside our contact details on this page. The setting applies to this browser and device.
How long we keep it
We keep enquiry information only while it remains useful for responding, quoting and following up. If work proceeds, relevant customer, financial, waste, insurance and job records are retained for the periods needed to meet legal, contractual and claims requirements. Records are deleted or anonymised when no longer required.
Your rights
Depending on the circumstances, you may have rights to access, correct, erase or restrict your personal information, object to certain processing, or receive a portable copy. Contact us using the details on this page. You may also complain to the Information Commissioner’s Office at ico.org.uk.
Security and changes
We use proportionate organisational and technical measures to protect information. No online service is completely risk-free, so do not send unnecessary sensitive information. We may update this notice as the website, providers or legal requirements change.